Netflix decided instead to spin off the company, and Roku released their first set-top box in 2008.
Fast Company magazine cited the decision to kill the project as "one of Netflix's riskiest moves". Only a few weeks before the project's launch, Netflix's founder Reed Hastings decided it would hamper license arrangements with third parties, potentially keeping Netflix off other similar platforms, and killed the project. In 2007, Wood's company began working with Netflix on Project:Griffin, a set-top box to allow Netflix users to stream Netflix content to their TVs. After ReplayTV's failure, Wood worked for a while at Netflix.
Roku was founded by Anthony Wood in 2002, who had previously founded ReplayTV, a DVR company that competed with TiVo.
0 kommentar(er)
